Pete Crow-Armstrong Joins New Balance Family
The Cubs weren’t the only ones who wanted to pay Pete Crow-Armstrong for his services. Following his breakout 2025 campaign that included a 30-30 season and a Gold Glove, the center fielder inked a nine-figure extension and also got recognition from some big athletic brands. Not long after signing with Gatorade, PCA joined the growing stable of baseball players in the New Balance fold.
See below for the company’s official announcement on IG and the press release.
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New Balance announced today the signing of breakout center fielder Pete Crow‑Armstrong, welcoming the 24‑year‑old star to the New Balance family. As one of baseball’s most electric young talents, Pete embodies the spirit, creativity, and dedication that continues to define New Balance’s commitment to inspiring the next generation of athletes around the world. His dynamic play, work ethic, and authentic personality make him a perfect fit for the brand as it expands its roster of influential baseball athletes.
Born and raised in Los Angeles, Pete attended Harvard‑Westlake High School where as a junior, he was named the Los Angeles Times Player of the Year. In 2023, Pete was named the 2023 MiLB Defensive Player of the Year Pete and made his Major League debut. In 2024, he went 23-for-23 in stolen base attempts, the second-most consecutive successful stolen base attempts to begin a season by any rookie since 1951. In 2025, he was voted a starting outfielder for the National League All‑Star team, earned his first career Gold Glove Award, and secured a spot on the 2025 All‑MLB Second Team. Pete capped his remarkable 30‑30‑30 season finishing with 31 home runs, 35 stolen bases, and 37 doubles – solidifying his status as one of baseball’s most complete and exciting performers.
“Working with New Balance is a big moment for me,” said New Balance athlete Pete Crow‑Armstrong. “They’ve always championed athletes in a meaningful way, and I’m proud to represent a brand that believes in my journey both as a player and as a person.”
“Pete is redefining what it means to be a modern outfielder with his athleticism and energy,” said Evan Zeder, New Balance Senior Director of Sports Marketing, Baseball. He is one of baseball’s most compelling young stars in the game right now and we’re thrilled to have him join the family.”
